12 de October, 2021
One of the most important things you can do to grow in your career and develop your leadership is work with a coach. And perhaps you have noticed that in recent years there has been an increase in the number of coaches. Evidently, there is a market of people who seek support to achieve personal and professional development and based on this, a spectacular boom has been seen in this realm.
According to a report by the John Maxwell Team, the coaching industry raised more than 15 billion dollars in 2019 in the United States and Market Data LLC indicates that in the same year there were already 100,000 coaches worldwide. Coaching as we know it emerged in the 80’s as personal support for executives with the purpose of making them much more productive and efficient in their work.
This sort of support has grown in popularity in recent years as people seek to grow in different areas of their lives, since individuals face constant changes whether they appear on their own or they are self-generated. This is an important reason why being accompanied is always a good option.
Coaching has become even more relevant during this period of the COVID-19 pandemic. The current health crisis (without expiration date) has generated from the beginning of lockdown many challenges that transcend people’s physical health. Due to the high levels of concern, anxiety, and stress in addition to the problems of unemployment, economic crisis, family, confinement or simply the need to change our habits from one day to the next has impacted people in different ways. All this has influenced our personal state of mind and impacted either our jobs, families or has made us fight battles against ourselves. The National Association of Pharmacies of Mexico indicates that since the pandemic, cases of anxiety in people rose from 7 to 14%, double the cases than in 2019.
There are many types of coaching for personal development, but the most popular are executive coaching and life coaching. The aim is to provide the “client” with the necessary competencies to help them solve their challenges and situations on their own, therefore it is an aid to self-help.
However, in the coaching market today you will find non-scientific, dogmatic, empirical approaches without rigorous studies and with promises of “salvation”. Although a coach is not necessarily a psychologist, it is important that they be 100% professional on the subject. Recently you may have noticed that people have emerged who, after having studied (or not) other professions, take a few months of courses and begin to market themselves as a “coach.” And this has resulted in the distortion of a serious and important job.
To avoid falling victim to a fake coach, it’s important to understand what is coaching and what is not, so you can make an informed decision on what sort of support you are seeking.
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